Mike Jessop

Hi, I'm Mike Jessop, Passionate about online marketing, social media, Hull and Radio 4.

I'm proud to say I'm incredibly passionate about online marketing. With over 6 years in the online marketing industry i'm glad to say that every day is different, new challenges, new rewards but the same goals, to deliver results. I've had numerous successes in a variety of sectors with a focus on retail, public sector and b2b online campaigns. Handling SEO, PPC and social media campaigns as well as conversion rate optimisation and reporting projects, I'm able to say with confidence that my skills and experience cover the majority (for now) of the online spectrum.

Online Marketing Executive at Answer Consulting Limited

May 2010 - March 2011

Duties: To manage SEO, PPC and Social Media campaigns, including reporting, strategic recommendations, meeting business and campaign objectives, Blog coordination and syndication, Keyword research and content optimisation. Site health checks, email campaigns and Google Analytics and statistical analysis. Catherine Speed - Joint Director of Answer Consulting "Mike Jessop is a young and talented online marketer, and social media strategist and Answer Consulting’s newest team member. His key strengths lie in B2B social media engagement, creative copywriting, SEO, Google Analytics and webmaster tools and his natural target oriented approach ensures that his efforts produce optimum effect and results in a commercial environment. Within his first couple of days here at Answer he had already unearthed 2 major sales leads for the organisation through blogging and tweeting. Mike is passionate about SEO and Social Media and contemporary art – he also has a guilty pleasure for Radio 4"

SEO and Social Media Analyst at Web Marketplace Solutions

January 2009 - May 2010

Duties: To produce and carry out a successful SEO strategy for a number of clients. Using keyword research and site analysis I had to optimise both onsite and offsite content. My position demands executive SEO decisions as well as extensive reporting. As the SEO executive I have to check all site content before publishing as well as discuss link building strategies with a number of different members of the organisation. I have considerable input into email marketing, web content, onsite and offsite content and social media strategies. Developing a "microsite" strategy has allowed me to extend my skills into other areas such as a clear understanding of HTML and CMS design, PPC and paid advertising to email and article marketing.

Online Consultant at Bluestorm

April 2011

Heading the online offering at Bluestorm from strategy to implementation we are bringing companies online and showing the potential of online marketing.

Director at Michael Jessop Ltd

January 2009

Helping businesses in various markets maximise their online footprint in both B2B and B2C sectors.

IDM

2009 – 2010

Diploma

Leeds Metropolitan University

2004 – 2009

LLB 2nd class

Concentration: Law

Wolfreton

1995 – 2001

GCSEs and A Levels

Concentration: Various

Marketing, Hull and Radio 4 (as above)